Thursday, December 16, 2010

KFWB Adds McCormick, Les Brown In Jan 3 Line-Up Changes


KFWB/980 AM announced Thursday it is adding consumer expert Bob McCormick and life coach Les Brown to the line-up Jan. 3 as part of changes following the departure of Laura Schlessinger to Sirius Radio.
McCormick will be on 9 to 11 a.m. weekdays with “Money 101” featuring content from The Wall Street Journal. His current “Money 101” segments will continue to air on sister station KNX/1070 AM.
Dave Ramsey will host “Total Money Makeover” from 11 a.m. to 2 p.m. KFWB cited increased ratings since Ramsey started on 980 AM in September, 2009, adding that Ramsey’s earlier sold-out appearance at an event in Los Angeles has prompted another appearance, March 24 at the Alex Theatre.
Brown will be on from 2 to 4 p.m. weekdays. The station announcement said, “Brown has risen to national prominence by delivering a high-energy, positive and empowering message which advises people how to shake off mediocrity and live up to their greatness.’’
Penny Griego and Phil Hulett will continue to anchor news from 6 to 9 a.m.; Maggie McKay and Michael Shappee will anchor the afternoon news from 4 to 7 p.m.
No changes were announced in weeknight programming. Steve Carver, senior vice president and market manager for CBS radio stations in Los Angeles, said,
“Airing Dave Ramsey’s program entirely live will give Southern Californians a much bigger opportunity to call into the show. And like Dave, Bob McCormick and Les Brown are all about helping people live better lives with information many people are seeking out in today’s challenging times.”


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